Is Pizza Really Dead?

Is pizza really dead? The Wall Street Journal seems to think so, but I'm here to tell you why they got it completely wrong

In this inaugural episode of Pillar Mindset, I break down the recent WSJ article claiming pizza is dead and explain why the pizza industry isn't dying—it's just going through some growing pains. Every industry has its challenges, and pizza is no exception. 🍕

Chapters
0:00 - Intro
1:15 - The WSJ Article
4:30 - What They Claim
8:45 - The Data Problem
14:20 - Why They're Wrong
21:15 - Growing Pains vs Death
28:40 - Market Reality
35:50 - What Operators Should Know
42:10 - The Path Forward
46:30 - Final Thoughts

This is just the beginning. Welcome to Pillar Mindset, where we challenge mainstream narratives, help franchise owners and restaurant managers build better businesses through proven strategies and honest conversations.

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About us: Bob Lozano is the CEO of F&P Group, a company involved in restaurant management, commercial real estate, and digital marketing.  Coming from a family of franchise owners, he's a passionate entrepreneur who builds successful businesses and creates positive company cultures. Bob is dedicated to exceeding expectations and making a positive impact.

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Produced by F&P Media

*The insights and opinions shared on Pillar Mindset are based on F&P Media's years of restaurant industry experience and are intended for informational and educational purposes only. They do not constitute professional business, financial, or legal advice. Every restaurant operation is unique, consult with qualified professionals before making business decisions. Results may vary based on your specific circumstances.